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Fractional Chief Product Officer

Interim Product Leadership

& Advisor Services

Over 25 years helping B2B startups & scaleups deliver innovative products that provide exceptional customer & stakeholder value, while accelerating time to market & ROI

About New England Product Group

The New England Product Group can help you from strategy and ideation through best practices and execution to create great products that provide exceptional value for customers and stakeholders while accelerating time to market & ROI. NEPG works with CEOs, Founders, and Executive Teams of technology-based companies to create a path for achieving their product vision and organizational objectives.

Building great products is hard. Despite advancements in technology, it is more difficult to build products that achieve breakthrough success. There are many moving parts in the ecosystem of technology, people and processes. Customer journeys are more complex than ever and customers expect more. NEPG will work with your teams to increase the odds of your product success through an iterative, collaborative and outcome-driven approach. Leverage 25 years of product management & strategy expertise gained from working with tech startups and scaleups across a wide range of industries and technologies to build and launch products, grow revenue by tens of millions of dollars, and achieve multiple 9-figure exits.

How NEPG Can Help

Vision

Defining the What and the Why

Helping technology companies to envision, plan and deliver best-in-class products, accelerate the time to market and revenue, and commercialize innovation - utilizing a data-driven, iterative approach to creating, launching, and enhancing exceptional product portfolios that drive business growth.

Creation

Delivering the How and the When

Full product life-cycle management from discovery and market research, to strategy development, product ideation and validation, customer journey, new product innovation, agile product development, business model synthesis, and go-to-market strategies. Expertise in product management processes and methodologies, new product launches, product roadmaps, and turnarounds of existing product portfolios.

Value

For Customers and Stakeholders

Skilled at leading high-performing teams to bring innovative new products to market that create significant value for customers and shareholders. Passionate about customer understanding, user experience design, product management processes, and building skillful and effective product management and design teams. Effective under pressure, and an excellent partner to executive leadership.

Services Provided

NEPG supports the commercialization and growth of software and hardware products with oversight for the entire product lifecycle from conceptualization through to exit. New England Product Group provides expert guidance and support during key phases such as product research, ideation, strategy development, roadmaps, business modeling, MVP definition, product development, product launch & GTM, mentoring on best practices, and aggressive scaling to achieve organizational objectives. Services include Fractional CPO, Interim Product Leadership, and Advisor.

Typical Client Challenges and Engagements

Whether you are a startup launching your first product seeking to establish product-market fit, a growth-stage company expanding your product offering to take your business to the next level, an established business struggling to turn around a product portfolio, or if you are working to optimize processes, tools, frameworks, and teams to innovate and create great products - New England Product Group can help.

Choosing the Right Product Expert for Your Company

Robert Otto's new book, takes a deep dive into the challenge of choosing the right product expert to help your company, providing clarity on types of product experts, and when and why to engage them. The book offers practical advice on selecting a product expert whose strengths match your organization’s unique challenges, needs, and objectives, and finding someone who is the right fit for your team culture and dynamics. The book also provides guidance on how to set up the engagement with the product expert to ensure success in delivering outcomes, value and ROI.

Chapters 1 to 4 provide an overview of Product Management Consultants, Fractional Product Executives, Interim Product Executives, and Advisors. These chapters go into detail regarding typical engagements and situations for when and why you would choose each type of product expert, illustrated with 26 mini case studies.
Chapters 5 and 6 delve deeper into the decision process of choosing one type of expert over another and cover human factors like cultural fit, communications, and team dynamics.
Chapter 7 provides guidance and suggestions about where to find product experts to help your company.
Chapters 8 and 9 are concerned with onboarding your product expert and monitoring the effectiveness of the engagement.
Chapter 10 provides a recap and some final thoughts.

Schedule a free discovery call to discuss your needs and how NEPG can help.