Product Management Consulting
Providing insightful, actionable product strategies and day-to-day leadership of design, development, and marketing.
Why Engage a Product Management Consultant?
IMMEDIATE IMPACT: Add senior-level product expertise quickly and cost-effectively
STRATEGIC: develop insightful, measurable, actionable Product Strategies
DAY-TO-DAY LEADERSHIP of Product Design, Development, and Marketing for a given project
How Product Management Consulting Works
PROJECT-BASED: lead one or more projects from inception to launch, or any step in between
FOCUS: typically individual contributor
STRATEGIC AND TACTICAL: Focus on product strategy as well as day-to-day execution of projects
Product Management Activities
STRATEGY
Identify Company and Project Goals and KPI’s
Identify Market Opportunities
Conduct Competitive Analysis
Run Customer Research and Analytics
Direct Customer Interviews
Conduct Usability Research and Customer Feedback
Establish Voice of the Customer
Create Financial Models
Document Conversion Funnels
Author Product Strategy Decks
Create and Maintain Roadmaps
REQUIREMENTS AND DESIGN
Lead Innovation Exercises
Identifiy Feature Set
Research User Personas
Document User Journeys
Draft Product Requirements
Create user stories (product requirements) that support customer journeys
Collaborate with User Experience Design
Guide Visual Design
Lead Prototyping and Feedback
Work closely with Development Team
Orchestrate A/B and Multivariate Testing
DEVELOPMENT
Attend Daily Standups
Collaborate with Design, Development, and QA teams in real time as needed
LAUNCH
Conduct Daily/Weekly/Monthly reporting on product performance
Analyze product performance and make iterative improvements
Communicate Product Plans and Decisions with the rest of the company
Evangelize product benefits to sales and marketing teams, media, analysts, prospects and customers
Develop automated Email and Push campaigns to retain new customers
Schedule a free discovery call to discuss your needs and how NEPG can help.
