Product-Market Fit
THE CHALLENGE: Your team has good ideas but are struggling to get traction in the market.
EXAMPLE ENGAGEMENT: Help you understand why by assessing the current state and help you develop strategies to raise your revenue. Are your product features missing the mark? How well are you scoring in user experience? Does your product marketing plan match your product? Has a recent innovation disrupted your business?
THE CHALLENGE: Your team spends too long developing features that customers don’t like.
EXAMPLE ENGAGEMENT: Provide guidance on developing strategies to get feedback earlier in the development process from your target market will help improve the quality of what you deliver by validating your assumptions sooner and developing strategies for continuous re-evaluation of how well your product is meeting market needs. Focus groups - when to hold them, what to ask, how to ask it. Operational feedback - what data to collect, what to do with it, how to make it useful.