New England Product Group Blog

 Musings about product, tech, innovation, strategy & other topics


Breaking Down Silos:

Fueling Collaboration for Outstanding Products

Image Credit fauxels / Pexels 

We often find ourselves wrestling with the persistent challenge of silos within our organizations. These silos, with their formidable walls and self-contained territories, hinder our ability to deliver truly great products and exceptional product experiences.


Today, let’s dive deep into this topic and explore how we can eliminate these barriers to unlock the full potential of our teams.


Silos emerge naturally in companies as departments or teams develop their own goals, processes, and metrics. While this division can foster specialization, it also breeds isolation and misalignment and stifles collaboration. The consequence? A fragmented approach to building products that fall short of their true potential.


So, how can we tear down these silos and promote a culture of collaboration that propels our products to greatness? Here are three essential best practices:


Establish Shared Goals and Metrics: Silos thrive on conflicting objectives and competing agendas. Instead, create a common purpose that aligns everyone towards a shared vision. Craft clear goals and metrics that transcend individual departments, emphasizing the value delivered to customers. Cultivate a collective sense of ownership by empowering teams to collaborate on defining and tracking these objectives. A unified set of goals ensures that efforts are harmonized, removing the barriers that hinder product success.


Break Down Communication Barriers: Open lines of communication are the lifeline of successful product organizations. Promote a culture where communication flows freely and seamlessly across teams. Encourage cross-functional collaboration through regular meetings, joint planning sessions, and shared documentation. Create opportunities for teams to connect and build relationships, as a strong network of communication enables swift decision-making and ensures a unified vision.


Encourage Cross-functional Teams: Silos are often reinforced by the hierarchical structure of organizations. To dismantle them, foster the formation of cross-functional teams that cut across departments and disciplines. This approach brings together diverse perspectives, promotes empathy, and encourages holistic thinking. By combining the skills and expertise of individuals from different domains, we facilitate innovation and create products that address user needs comprehensively.


By embracing these best practices, we empower our teams to transcend silos and collaborate seamlessly. The result? A dynamic environment where ideas flow freely, customer-centricity thrives, and outstanding products are born.


Originally published in Bootcamp on Medium.