New England Product Group Blog

 Musings about product, tech, innovation, strategy & other topics

If You Build It, Will They Come?

In the 1989 film Field of Dreams, an Iowa farmer hears a mysterious voice telling him, “If you build it, they will come.” This inspires him to build a baseball field in his cornfield, yet he struggles with the uncertainty of “If you build it, WILL they come?” That is a question many entrepreneurs and product managers also ask themselves when embarking on a new venture or product. The answer is not a simple “yes” or “no” — it’s much more nuanced than that. In this article, we’ll explore different factors that contribute to successful product launches and how you can ensure that your product is one that people will want to use.

First and foremost, it’s important to understand your target market. Who are the people that you’re trying to reach with your product? What are their pain points, and how can your product solve their problems? Conducting thorough market research is essential to answering these questions. This research should include quantitative and qualitative data, surveys, focus groups, real-world observations, and conversations with potential customers.

Once you have a clear understanding of your target market, it’s time to start building your product. But this is where many entrepreneurs make a critical mistake — they focus too much on the product itself and not enough on the user experience. A great product is one that not only solves a problem but also makes the user’s life easier and more enjoyable. That means paying close attention to the user interface, the design, and the overall user flow.

Of course, even the best-designed product won’t be successful if people don’t know about it. This is where marketing comes in. Tailor your strategy to your target market and focus on the benefits of your product rather than just its features. Use social media, content marketing, and influencer outreach to build buzz around your product even before it launches.

But what if you’ve done everything right, and people still aren’t using your product? This is where it’s important to be open to feedback and willing to iterate. The best products are those that evolve based on user feedback. Take the time to listen to your customers and make changes to your product based on what you learn from their suggestions.

Building a successful product is about much more than just creating something that solves a problem. It’s about understanding your target market, designing a user-friendly product, marketing it effectively, and being willing to iterate based on user feedback. If you can accomplish all of these things, the answer to the question “If you build it, will they come?” is a resounding “yes.”

Originally published in Bootcamp on Medium.