New England Product Group Blog

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Mastering the Art of the Product Pivot:

When to Make the Leap and When to Hold Steady

Image Credit PixxlTeufel / Pixabay 

In today’s rapidly changing business landscape, companies must be adaptable and able to pivot their products when necessary. However, it’s essential to understand when a pivot is appropriate and when it may do more harm than good.

Pivoting is often necessary when a company’s product is not meeting market demands or when new opportunities arise. Such circumstances may require a change in direction. The ability to pivot can help a company survive and thrive. But pivoting must be done thoughtfully and strategically.

The Good: When to Pivot

Pivoting can be a positive move for a company when done with intention and purpose. Here are some situations when a pivot may be necessary:

The Bad: When to Avoid Pivoting

While pivoting can be a valuable tool for any business, it’s not always the right move. Here are some situations where a pivot may be ill-advised:

Pivoting can be a powerful tool for any business, but it must be done strategically and purposefully. As a CEO, executive, founder, or product leader, it’s crucial to assess the situation carefully and determine whether executing a pivot is the right move for your company at a particular point in time

Originally published in Bootcamp on Medium.