New England Product Group Blog

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Utilizing Interim/Fractional Product Executives

Image Credit: Willgard / Pixabay

During economic downturns when budgets and resources are tight, companies can struggle to maintain their product strategy and momentum. Yet it is during these times that having the best product to drive revenue is crucial to a company's survival. Speed to market and value is a top priority in the short term, whether it's new features or a product launch. The ability to release new products can also be a significant advantage when your competitors are slowing their product cadence. New products lay the foundation for long-term growth and market leadership.  

There is a solution that can help companies navigate these challenging times - bringing in an interim or fractional product leader or a product management consultant. Interim or fractional product leaders can add tremendous value to a company, especially in a turbulent economy. 

Here is how:

If your company is struggling to maintain its product strategy and momentum with limited resources, consider bringing in an interim or fractional product leader to help guide you through these challenging times. They can cost-effectively and flexibly provide enormous value through guidance, experience, objectivity, and an outcomes-driven approach ensuring tactical execution to deliver near-term value and strategic positioning for long-term success.

Originally published on LinkedIn.