New England Product Group Blog

 Musings about product, tech, innovation, strategy & other topics

Great products are simple. Using them is like breathing air, providing essential value for a need, and effortless in use without having to think about it, regardless of the underlying complexity. The challenge is achieving that simplicity. Simplicity is the ultimate sophistication, but creating great products that are simple is no simple task. It takes a deep understanding of user needs, creativity, and relentless focus to create products that are not only functional, but also easy to use. The hardest part is removing the unnecessary and keeping only what is essential, while still delivering on key features and delivering a seamless experience. That's why simple products are often the hardest to create, but also the most rewarding when done right.

Originally published on LinkedIn.