Interim/Fractional Product Management Executive
Executive-level product management expertise without the delay, cost, or commitment of hiring full-time.
Advantages of an Interim/Fractional Product Executive
IMMEDIATE impact with a Seasoned Product Management Leader
ECONOMICAL compared to a Full Time Product Executive
MENTORSHIP that empowers your existing team
BEST PRACTICES: Guidance on Product Management tools, processes, and frameworks
FRESH PRESPECTIVE: Uncover blind spots and find overlooked opportunities
When Does an Interim/Fractional Product Executive Make Sense?
Examples of When to Engage an Interim/Fractional Product Executive
You aren’t able to attract the right permanent candidate for the role.
You are establishing the product function for the first time
You need to understand the product function before making a permanent hire
You Don't Need A Full-Time CPO/VP at this time
It may be premature to bring on a permanent CPO/VP
But, you need to increase the maturity of the existing product function
Or, you need someone to provide support to technology and design leaders
There is not enough budget for bringing on a permanent CPO/VP
But, you need someone to take you to the next round of funding
You need strategic advice
You need someone to cover for a departing CPO/VP
When NOT to Engage an Interim/Fractional Product Executive
There is no buy-in from the leadership team
Your organization isn't ready for change
Your culture isn’t favorable to outside help
You need a figurehead to drive long-term cultural change
You need a politician to resolve territorial issues
Consulting costs worry you more than the outcomes and results
How an Interim/Fractional Product Executive Works
Fixed number of days per week
Ensures alignment of product strategy and roadmap with corporate goals and market needs
Works to advance team goals, from driving hands-on projects to leadership
Drives project and task completion to accelerate time to market and revenue
Interim Product Executive
Full-time short-term strategic & operational support
High-touch model, can be based remotely or on-site on your premises, as needed.
e.g. 4-5 days a week for 6-9 months
Fractional Product Executive
Part-time long-term strategic support
Lower-touch model, either on consecutive days or spread throughout the week, subject to availability
Work remotely with travel for meetings as needed.
e.g. 1-2 days a week for 12-18 months
Interim/Fractional Product Executive Activities
MANAGEMENT
Build strong teams of Product Managers and Designers
Product Management Processes and Frameworks Best Practices
Establish Product Manager Responsibilities
Create Product Management Team Job Ladder (Associate PM, PM, Sr. PM, Director, etc.)
Create Product Manager Job Postings
Organize and lead Weekly Product Team Meeting agenda
Set up interview process for Product Managers
Document Product-Design-Development Workflow
Establish Product Prioritization Process
STRATEGY
Identify Company and Project Goals and KPI’s
Direct Customer Interviews
Conduct Usability Research and Customer Feedback
Establish Voice of the Customer
Create and Maintain Roadmaps
REQUIREMENTS AND DESIGN
Lead Innovation Exercises
Identify Feature Set
Research User Personas
Document User Journeys
Draft Product Requirements
Create user stories (product requirements) that support customer journeys
Collaborate with User Experience Design
Guide Visual Design
Lead Prototyping and Feedback
Work closely with Development Team
Orchestrate A/B and Multivariate Testing
DEVELOPMENT
Attend Daily Standups
Collaborate with Design, Development, and QA teams in real time as needed
LAUNCH
Communicate Product Plans and Decisions with the rest of the company
Evangelize product benefits to sales and marketing teams, media, analysts, prospects and customers
Analyze product performance and make iterative improvements
Schedule a free initial consultation to discuss your needs and how we can help.
